Calm thinking for UK designers who freelance politely and rest often.

A newsletter for those trying to stay sane, solvent, and softly rebellious as a freelance designer in the UK.

Hustle-free thinking for solo UX, UI, product, content, and brand designers. First issue coming June 2025.

What's this all about?

And why I’m writing it from a mildly sunlit desk on the south coast of England.

I’ve been designing for 20 years and freelancing for the last eight. Long enough to ride a few waves, make a few mistakes, and nearly pack it all in once or twice. Like many, I came into freelancing with creative ambition. But over time, that ambition widened. It now includes space, health, time, and a version of success that isn’t just measured in income, but enabled by it.

There’s no shortage of freelance advice out there. Much of it’s helpful if your goal is to grow fast, scale hard, or brand yourself like a start-up. But not all advice travels well. Some of it doesn't quite land when you’re invoicing in pounds, navigating IR35, or just trying to do meaningful work without losing your weekends.

UK freelance life has its quirks - cultural, legal, and yes, sometimes a bit more hesitant about ambition. But with the right lens, it’s a useful context.

Mildly Independent is where I share what I’ve learned and what I wish I’d known sooner. It’s for designers who still want to aim high, but who also want to sleep well. With clarity. With balance. And with the kettle always on.

Join a mild bunch of freelance designers.

“It’s like a Radio Times for design freelancers. Calm, clever, and no one’s trying to sell me a productivity hack. Lovely stuff.”

— Alan Partridge, Broadcaster (Probably)

Topics we'll cover in the newsletter:

Starting Strong

Making the leap into freelancing, minus the panic. A clear-eyed look at setting up over here - legally, financially, and emotionally.

Starting Strong

Making the leap into freelancing, minus the panic. A clear-eyed look at setting up over here - legally, financially, and emotionally.

Freelance Strategy

Calm, confident ways to position, price, and pitch your work without selling your soul

Freelance Strategy

Calm, confident ways to position, price, and pitch your work without selling your soul

Money & Mindsets

Thoughts on charging well, spending wisely, and building financial resilience

Money & Mindsets

Thoughts on charging well, spending wisely, and building financial resilience

Local Realities

From IR35 to client awkwardness - a UK take on freelancing this side of the pond

Local Realities

From IR35 to client awkwardness - a UK take on freelancing this side of the pond

Thoughtful AI

To reduce drudgery and support better decisions, without losing your judgement

Thoughtful AI

To reduce drudgery and support better decisions, without losing your judgement

Quiet Ambition

On choosing your own version of growth, and designing a freelance career around it

Quiet Ambition

On choosing your own version of growth, and designing a freelance career around it

Who's behind this?

I'm still figuring out freelancing, just like everyone else.

I'm Tom. I grew up in East London and now live in Brighton, working from a garden studio with my dog (who gets more compliments than I do).

Alongside client work, I run community events - including the UK’s most popular grassroots UX conference - and gently encourage other freelancers to price with confidence. I’m a proud generalist (before it was trendy) and happen to think the business side of freelancing is the most creative bit, which some people find mildly alarming.

This newsletter is where I share what I’ve learned: the wins, the wobbles, and the thinking that’s helped me build a career with more balance, more autonomy, and space to aim higher on my own terms.

Hustle-free thoughts on design freelancing, from the small side of the pond.

I value your inbox. No noise, no nonsense.
And you can unsubscribe faster than you can say ‘IR35’.

Copyright © Thomas Prior Design Ltd. All rights reserved

Copyright © Thomas Prior Design Ltd. All rights reserved

Copyright © Thomas Prior Design Ltd. All rights reserved